Targeting Shopper Engagement

Connecting with consumers and shoppers and creating loyalty is as challenging as it has ever been for consumer products manufacturers and retailers. Consider the following profile of todays consumers and shoppers:

 

68 percent are brand switchers
Only 26 percent are loyal to an average retailer
73 percent shop in five or more channels
Only 5 percent are loyal to one brand

These stats may seem alarming but they remind us of how an effective marketing program is now more important than ever.

 

At Retail Roadways we take a targeted approach to engaging shoppers in-store using shopper marketing techniques.

Consumers use, shoppers buy. Shopper marketing complements the passive awareness and preference-building role of consumer marketing by focusing on the shoppers active purchase-decision-making process.

Shopper marketing is about using insights, specifically targeting the core shopper of the banner or store cluster, to deliver the right environment, right products, right packaging, right prices, and right marketing communication, combined to satisfy the shopper in a way that was not traditionally possible.

When done well, a shopper should feel like the store was designed just for him/her. He/she will visit more frequently, dwell longer and make better product choices.

It's time for retailers, manufacturers and marketers to come together to develop solutions that will enable surivival through the current economic times. If you are a retailer or manufacturer that shares this same belief and are looking for a marketer to help bring your vision to life contact us at info@retail-roadways.com.